Qualities of Servant Leadership Free Essays

string(42) examine a portion of his characteristics †1. Characteristics OF SERVANT LEADERSHIP (From the life of Nehemiah) If we check out the present reality individuals are weeping for pioneers who will have the option to bring changes for the improvement of society, network, associations, and countries. This has been valid in the mainstream world and Christian associations since the beginning. Today, explicitly discussing Christians, we realize that various holy places and Christian associations are needing acceptable authentic pioneers, and this has been probably the best need since the start of the Church. We will compose a custom exposition test on Characteristics of Servant Leadership or then again any comparable theme just for you Request Now So we realize that pioneers are fundamentally significant for the prosperity and development of the Church. Pioneers assume a significant job in places of worship and social orders, yet their obligations are difficult by any means. From the beginning of time we can see that pioneers have had a significant impact in driving, directing, empowering, and leaving a legacy for the ages to come. Numerous pioneers neglect to carry out the responsibility they were mindful to perform, and some perform without a hitch yet keep going for just a brief timeframe. In any case, regardless of how great a pioneer is, he doesn't remain for eternity. In this way, the most significant thing a pioneer can do is leave a legacy for the ages to come and praise God in everything he does. Great pioneers will consistently leave genuine impressions which will direct people in the future in the manner in which they ought to go. In the event that one were going to discuss great pioneers in the Bible, Nehemiah would be a conspicuous one. There are relatively few pioneers like Nehemiah who finished the assignment of initiative effectively. Numerous pioneers in the Bible are known as acceptable ones, however they fizzled at specific focuses in their live. Be that as it may, the Bible has no record of disappointment for Nehemiah. So in this paper, I will likely present characteristics that made Nehemiah an extraordinary pioneer. It is my petition that we will be supported and take in something from the life of Nehemiah. I trust we will really be applying these standards in our lives and be tested and changed. I accept we will be successful worker pioneers on the off chance that we set up our souls to accomplish God’s fill in as Nehemiah did. Foundation History of Nehemiah To discuss Nehemiah it is acceptable in the first place his chronicled foundation and a concise history of the Israelites so we can all the more likely get him. Nehemiah was the child of Hachaliah. He was conceived of Jewish guardians estranged abroad. His name â€Å"Nehem-Yah† implies â€Å"the solace of Jehovah. From this it is conceivable to expect that Nehemiah’s home was an authentic one. (Jensen, 46) He likewise had a sibling Hanani (Neh. 1:2) Looking back on the historical backdrop of Israel, we realize that in the wake of King Solomon reigned in Israel, the country split into two realms in 931 B. C. †the n orthern realm (Israel) and the southern realm (Judah). After that there were nothing but bad lords in Israel, yet in Judah there were a couple of mostly great rulers. Lords like Asa, Jehoshaphat, and a couple of others followed God’s will for quite a while; however they didn't keep on following God completely and wholeheartedly. So they fizzled eventually in their lives. Josiah was the main acceptable lord without accuse that Judah had after Israel became two realms (2 Kings 22:2). Because of their devilishness God rebuffed Israel and Judah. The two realms were taken into bondage a few times. The Northern Kingdom fell first, and the individuals were taken into bondage by the Assyrians in 772 B. C. Following a couple of years, the southern realm was vanquished by the Babylonians, and they were taken into bondage in 586 B. C. Following forty-eight years in bondage, in 538 B. C. , the Israelites initially came back to Judah from imprisonment under the administration of Zerubbabel (Ezra 1:1-2:2). The subsequent return was in 458 B. C. driven by (Ezra 7:1-10). In 444 B. C. Nehemiah came back to Judah, and God utilized him to direct Judah in revamping the city dividers and reordering the people’s social and monetary lives (Zuck, 673). So there is a likelihood that Nehemiah’s extraordinary grandparents were taken into bondage in 586 B. C. at the point when Jerusalem fell into Babylonian hands. This discloses to us that Nehemiah was conceived in Persia. Dr. Knoblet says, â€Å"Nehemiah was most likely conceived in Persia around Susa at some point during or not long after Zerubbabel’s service in Jerusalem. (Knoblet, 19) Apart from this data Nehemiah’s ancestry isn't known. Nehemiah was only an insignificant man; however he left his blemish on history since he was an accessible man. (Stewart, 22) We don’t know how a Jewish conceived, child of a slave become a royal residence hireling; however we do realize that Nehemiah was the king’s cup conveyor while he was in Susa. (Neh 1:11). At the point when Artaxerxes, the lord of Persia offered authorization to Nehemiah to come back to Judah with his kin and revamp the divider, Nehemiah came back to Judah and filled in as the legislative leader of Judah and drove his kin in modifying the city divider. Despite the fact that there are various perspectives on the sequence of the long periods of Nehemiah’s administration as representative, it is plausible that he was in Jerusalem for a long time (444-432 B. C. ), went to Susa for a long time (432-430 B. C. ), and returned. (Knoblet, 129) If we are going to discover a man in the Bible who gives us what genuine administration is actually about, it is no uncertainty Nehemiah. (Knoblet, 150) Now, the inquiry is †What made him an extraordinary pioneer? For what reason would he say he was so powerful in his service? Let us talk about the characteristics that made Nehemiah an extraordinary pioneer. Characteristics of Nehemiah Without otherworldliness one can't be a decent pioneer. Jenses says, â€Å"Nehemiah was not a minister, copyist, prophet, rabbi, scholar or minister. As an open authority his employment was mainstream, not strict. But then, he obviously exhibited in his administration that otherworldliness is for the mainstream just as for the strict occupation. † (Jensen, 64) So, what makes Nehemiah a decent and viable pioneer should clearly be his profound stroll with God. Let us examine a portion of his characteristics †1. You read Characteristics of Servant Leadership in class Paper models A Man who Feared God: Nehemiah’s characteristics of authority are largely attached to his dread of God. It would not be feasible for him to do what he managed without the dread of God. At the point when Nehemiah came back to Judah he found the Jews were experiencing difficult situations. Discussing the state of the Jews in Judah, George and Syme stated, â€Å"There had been dry season, poor harvests and downturn. In any case, individuals needed to eat, and burdens relentlessly fell due. Many were so intensely in the red that, having no more property to contract, they were decreased to selling their youngsters into subjugation. † (George and Syme, 92) All these things occurred because of the degenerate acts of the pioneers and moneylenders; however Nehemiah, in contrast to different pioneers, remained unadulterated. Along these lines, it is obvious that when Nehemiah was the Governor of Judah, he didn't rehearse any debasement since he dreaded God. (Neh. 5: 15) Not just concerning debasement, yet in everything Nehemiah dreaded the Lord; and thus, he carried on with an actual existence which was satisfying to the Lord. His dread of God gave him strength for he realized God was content with his life. Along these lines, when Shemiah advised Nehemiah to meet him in the place of God, planning to murder him, Nehemiah was not frightened in light of the fact that he realized that God was with him. Seume remarks on Nehemiah’s intensity by saying, â€Å"He dreaded man little since he dreaded God much. (Seume, 71) That’s the mystery of his accomplishment in his initiative. 2. A who Knew God’s Word: Though Nehemiah was conceived and raised in the place that is known for bondage, it is apparent that he read and learned God’s Word and knew God’s guarantees for his kin. This is obvious in light of the fact that he cites the book of Leviticus, Deuteronomy, and Exodus in Nehemiah 1: 8-11. It would not be workable for Nehemiah to enquire about his brethren in Judah from Hanani who came back from Judah, in the event that he didn't know about God’s guarantee for His kin. 3. A Man of Right Burden: When Nehemiah heard that the survivors who were left from the imprisonment in the area were there in extraordinary misery and the mass of Jerusalem was additionally separated, and its entryways were ignited with fire, he was troubled by it. (Neh. 1:3) This was the correct weight since he knew God’s guarantees for the Israelites. Be that as it may, what he heard was something contrary to what God had planned for the Israelites. Since Nehemiah knew God’s guarantees for the Jews he was troubled in light of the fact that the Israelites were in trouble and Jerusalem divider was broken. He was troubled to such an extent that the ruler Artaxerxes could see it in his face. Neh. 2: 2) He needed to modify the divider and point his kin back to God’s guarantees and edicts. That’s the correct weight since it is God’s trouble. It is absurd to expect to have the correct weight without knowing the Almighty God and His guarantees. In the event that Nehemiah’s trouble was wrong he could have quite recently enquired and been genuinely dismal yet never followed up on it to take care of things back. What a pioneer was by having a weight about God’s work! 4. A Man of Prayer: When Nehemiah caught wind of the circumstance of Jerusalem and the Jews in Judah, he implored God. (Neh. :5-11) He intervened for his kin and asked God’s absolution for himself and his kin. Paul N. Benware says, â€Å"Nehemiah went through around four months in petition. He admitted the transgressions of Israel and appealed to God for the kindness of ruler Artaxerxes. † (Benware, 152) This clarifies before Nehemiah accomplished something he saught God’s will first. 5. A Man of Patience: After Nehemiah found out about the censure and misery of the Jews and the separated mass of Jerusalem, he petitioned God and sobbed. (Neh. 1: 3-4) He likewise implored God so the ruler would show kindness toward him and llow him to go to reconstruct the city divider. (Neh. 1: 11) But four months passed, and Nehe

Operations and Enterprise Resource Planning Essay

Activities and Enterprise Resource Planning - Essay Example In the current day association, SAP has taken the middle stage in the present innovation insurgency and the advancement of developments. That is basic in supporting different recipients to run at their best, just as, improving the lives of people everywhere. This has experienced the consolidation of discrete frameworks to be responsible for center business wishes. Subsequently, SAP R/3 and SAP ERP are totally incorporated synchronized business frameworks that empower Kids in Asia noble cause association, take out irregularities in sub-frameworks. With respect to this foundation association, SAP will improve understanding and profitability. Under improving efficiency, information inputs are done once; there will be an absence of sub-frameworks important for checking and solidifying, and information partaking in the association will be simple through messages and inner messages. Next, the SAP framework will essentially lessen dangers since it has been effective with various association s. Accordingly, SAP will limit costs through expanding profitability. As a methods for improving effectiveness, process normalization, and flexibility, SAP expands its business eco-framework through extrapolating community oriented, data, and exchange capacities. At long last, SAP will empower arrangement of activities and methodologies. Reason being, before the reception of SAP, a vivacious investigation happens to correct any potential entanglements (Benefit of Using SAP for your Business , 2012). There are various explanations behind the presence of the need to improve any given gracefully chain. In any case, a solid reconciliation among the providers can just improve the general accomplishment of a given association that is significantly subject to fantastic administrations to its recipients. The utilization of gracefully chain the executives by the Kids of Asia good cause association will be basic in dealing with the arrangement of the significantly required guide to the penniless children. Gracefully Chain Management of Sap is probably going to empower the given

William Shakespeare’s Othello, the Moor of Venice as a Tragedy - Free Essay Example

It all begun in Venice Italy, a place known of love and water.   Othello was a general in Venetian army. He had secretly married Desdemona who was the daughter of a senator named Brabantio.roderigo was upset with this marriage and this made him hate the general.   we then find Lago, another man who was very angry with the general and this time because   the general had chosen some else by the name Cassio to be his lieutenant instead of him and yet he had been in battle and Cassio never had.. Having a common enemy, Lago and Roderigo then teamed up and agreed to ruin Othello’s life.. They firstly decided to pay Desdemona’s father Brabantio a nighttime visit and reported the secret marriage between Othello and Desdemona. Brabantio was very mad this and decided to question Desdemona in her room only to find that she wasn’t even there.   The angry father jumped into conclusion that Othello must have tricked Desdemona with magical powers into whatever the two are going on with. (Neill, 2006) Othello then countered this and stated that he hadn’t used any form of magical tricks on Desdemona and instead he had told Desdemona sad stories of his life that she felt in love with him. This was big trouble to Othello as to the fact that Brabantio was a Senator and he had a pretty much influence to a possible split to their marriage. However Othello cared less due the fact that he was legendary in the military and he strongly believed that his service record would uphold him. Furthermore he stated that he had much love for Desdemona too. As lago and Othello were having conversations on this issue, the appointed lieutenant Cassio joined in and told Othello that he had been immediately summoned by the duke of Venice as of some military action exist in Cyprus. Before the men did split, Brabantio alongside Roderigo and other escorts approached them threatening to kill Othello for having the guts to marry the daughter without the permission of her father. They had conversation and agreed for the matter to be settled by the Duke. Upon getting to the duke, in his defense, Othello argued that the relationship was not forceful rather it was mutual as both parties were equal participants in the marriage. To confirm this, Desdemona was summoned and affirmed Othello’s story was true and her father was asked to leave alone with them. Othello was then sent to Cyprus for the existing military actions. Desdemona decided to come along the journey as to Roderigo and lago and his wife. On the way, lago and Roderigo conversed about Desdemona where Roderigo explained to him how he was obsessed with Desdemona and Lago assured then assured him to have her as soon as he had brought down the general. To exercise his revenge, lago initiated a plan to cause conflict between Cassio and Othello by convincing Othello that Cassio has a sexual affair with his wife Desdemona. Upon reaching Cyprus to defend the island against a Turkish attack, they found out that the Turkish fleet had sunk in a storm. There was much rejoice and they decided to hold a party.   Cassio was always a lady’s man around Emilia. While they were guarding, lago made Cassio Drunk and stimulated a fight between Roderigo and Cassio. (Vitkus, 1997). Othello intervenes the fight and dismisses Cassio off his duties for being excessively drunk. Lago then advises Cassio to use Desdemona to convince Othello to retain his job and Desdemona agrees. Othello was very upset to an extent of becoming physically ill. After recovery, he went to meet his wife and playfully Desdemona wrapped a handkerchief given by Othello on her husband’s head to signify the love shared between them. Unfortunately this was the source of lots of troubles. Lago then asks his wife to steal the hand kerchief for him and he later planted it on Cassio’s room. Lago expressed his continuous suspicions to Othello and Othello investigated cassio’s room only to find the handkerchief. This made Othello very mad and swore to kill the wife. Later Othello summoned her wife and asked her of the whereabouts of his handkerchief and coincide dentally without knowing what is going on, Desdemona intends to tell him on the issue about Cassio. The two had a very heated argument yet Emilia was watching. Afterwards, Lago meets a prostitute by the name Bianca where he hands her the handkerchief and then he creates a heated conversation with Cassio, in which he makes Cassio abusively talk about Bianca where unfortunately Othello was listening and mistakes it for them talking about Desdemona. Othello then swore to kill Cassio. Roderigo on the other hand was becoming impatient and with the argument that Lago wasn’t doing enough to make sure he and Desdemona did get back and instead he was just squandering and using his money other than delivering the task. One time as lago and Roderigo were hanging out, Roderigo tried to eliminate Cassio by stabbing him but instead he was the one who ended up the victim. The blame on attempted murder of Cassio was then pointed to her girlfriend Bianca. In the meantime Othello went ahead and killed her wife with a pillow and unfortunately Emilia happened to witness the act and ran for help. Othello tried to explain reasons for the murder of course using the handkerchief and this where Emilia came up with the conspiracy of the murder as she knew that it was Lago who initially had the handkerchief. She told the conspiracy to other men and later Emilia questioned his husband on the conspiracy and instead he killed her. Upon knowing the truth, Othello then killed himself and Lago ended up with no promotion after all. William Shakespeare’s Othello, the Moor of Venice as a tragedy Shakespeare does not necessarily label his characters, but alternatively offers them the freedom. This depicts why playwrights which incorporates The Tragedy of Othello are an unusual instance of an unhappy occasion and a top-notch instance for â€Å"Renaissance humanism (Shakespeare Kemble, 1814). It is through freedom that lets in Shakespeare to create each of his character with particular personalities. The Tragedy of Othello is a subject of deceitful; Where Iago deceives a number of the characters within the play. The emphasis of Othello is the center on the love association among Othello and his spouse (Shakespeare, 1903). Iago uses Othello’s jealousy and Desdemona’s innocence to break and separate their love. Othello which turns out to be William Shakespeare is a superb drama play that becomes written sooner or later of the Renaissance in Venice and Cyprus. Othello, the Moor of Venice tells the tale of Othello a widespread inside the Venetian navy, and he becomes married to the daughter of a Venetian nobleman (Shakespeare Kemble, 1814). During the play, Othello has plotted in the direction of via Iago, a jealous villain. Othello ends up tricked thru Iago into believing his wife changed into untrue and within the path of his rage Othello murders her for revenge of what he thought to grow to be her treachery. Later Othello finds out he became tricked using the manner of Iago and commits suicide (Shakespeare, 1903). Aristotle tragic hero follows Othello’s living actions in a technique that protagonist is supposed to be defeated from authority and from superficial happiness. In the Shakespeares tragedy, Othello is arguably considered one of Shakespeares extraordinary acknowledged performs. Its appeal is as not unusual due to the fact the human miasma that ensues interior its pages. The story of a sad hero, doomed with the useful resource of his very own self-doubt and surrounded with the valuable aid of disingenuous pals is timeless (Shakespeare, 1903). The factors that make a tragedy assume this type are evident in the play. For example, demise follows nearly all the lead characters in this game. From Desdemona to Othello, almost all meet terrible ends. There is the play of dark and mild, similarly to a moral lesson that is tested to the goal market. The tale consists of a tale of jealousy and revenge. The drama takes area in Venice as buddies, while Roderigo and Iago are quarrelling. Iago has unfortunate data (Shakespeare, 1903).   Desdemona (Roderigo’s woman) who was hoping to marry has already been wedded to Othello. The target addressees that Iago has a private complaint in the course of Othello: he has turns younger individual Cassio, to be his lieutenant getting through Iago (Shakespeare, 1903). The individuals chose to go to Desdemona’s father and inform him that she turns out to be taken away and get wedded to Othello, who is a Moor. Her father discovers that she is genuinely lacking and Iago includes a choice to hurry again to Othello earlier than he is seen at Barbanos surrounding (Shakespeare, 1903). As time is going by, Othello is informed by Duke that there is a Turkish attack in Cyprus and Othello’s support is instantly wished. A few minutes before Othello leaves, Barbanzio comes up with the story of stealing her   daughter, claiming it’s via witchcraft (Shakespeare, 1903).The time Othello states he is on his way to search the Duke,a man called Barbanzio goes along to bother Othello of committing vices before the Senate. At the council, the famous Othella comes to explain his case, and Desdemona reveals that she married Othello willingly. Her beloved father concedes, instructing Othello to move away. Othello makes equipped to move away. The subsequent day, Cassio, Roderigo, Desdemona, and Iago land in Cyprus (Shakespeare Kemble, 1814). They anticipate Othello’s deliver. The cause market knows that the previous night before, there has been a terrific hurricane, and evaluations are available that each of the Turkish citizen ships changed and were exhausted at sea (Shakespeare, 1903). When Desdemona and Cassio are exchanging greetings, he grasps her indicator and stands at a distance apart to the audience, Iago states that he goes to apply the specific system to tangle Cassio (Shakespeare Kemble, 1814). At the duration Othello reaches the destination, he broadcasts that there may be a wonderful festivity due to the reality Cyprus is now a loose character. Temporarily, Iago decides to assist his pal via flouting aside Desdemona’s wedding. To make the hassle worse, he gets Cassio under the have an impact on of alcohol and sends Roderigo to fight with him. To sum up the points, as the drama ends, Aristotle recognizes that every character hero has some kind of ethical Archilles’s heel. Additionally, the powerful character is based on a tragic hero traveling progressively toward a heart-breaking downfall, enduring destruction and unimaginable pain. It is Othello’s hamartia and pride that formed the basis of his downfall. Despite the fact that addressees may need to feature his tragedies to lago, deep within Othelo, comprehends his own arrogance is the basis of his defeat. Aristotle’s demonstration of the tragic hero in the Othello’s story attains the accomplished objective one end of experiencing pity or mercy for Othello. A tragic hero is a significant or moral character intended for a heart-breaking defeat, extreme misery, or unimaginable destruction.

Stephen Hawking Essay - 1239 Words

Stephen Hawking was born on January 8, 1942, in Oxford, England. At an early age, Hawking showed a passion for science and the sky. At age 21, while studying cosmology at the University of Cambridge, he was diagnosed with amyotrophic lateral sclerosis. Despite his debilitating illness, he has done groundbreaking work in physics and cosmology and his several books have helped to make science accessible to everyone. His Scottish mother had earned her way into Oxford University in the 1930s. His father, another Oxford graduate, was a well-known medical researcher with a specialty in tropical diseases. Stephen Hawking s birth came at an inopportune time for his parents who didn t have much money. England’s climate was also tense, as England†¦show more content†¦Hawking had kept these symptoms to himself. But when his father started to notice of his condition he took Hawking to see a doctor. For the next two weeks hawking made his home at a medical clinic where he went thr ough a series of tests. Doctors did inform the Hawkings family about what was happening to their son. He was in the early stages of amyotrophic lateral sclerosis (ALS, or Lou Gehrig s disease) the nerves that controlled his muscles were shutting down. Doctors gave him two and a half years to live. However somethings prevented him from becoming completely hopeless. The first of these came while Hawking was still in the hospital there he shared a room with a boy suffering from leukemia. Hawking later reflected his situation seemed more tolerable. Not too long after he was released from the hospital Hawking had a dream that he was going to be executed. He said this dream made him realize that there were still things to do with his life. At a New Year s party in 1963 shortly before he had been diagnosed with ALS, Hawking met a young languages undergraduate named Jane Wilde. They were married in 1965. 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Examining The Notion Of The Found Image On The Work Of...

Discuss the notion of the found image in the work of John Stezaker. What particular temporal qualities do you think the found image adds to these works? Photography has always been a way of documenting time, a memory sealed into an image and held there forever. This is a brief documentation of a place or a person capsuled in time, with the history and the memory intertwined with the image. However, as the photographs age and the decades pass, the images stay the same but the memory fades away along with the audience of that era. What happens to these photographs once the memory has faded away? John Stezaker became fascinated with these long forgotten images from before his time, and felt drawn into recreating memories of people in the images and giving them a new lease of life. A brief run through of Stezaker’s career and a study of his art will perhaps give us a clearer view of what drew him to these images in particular and why he felt the need to create new from old. Before we begin any analysis we have to question, how can a photograph represent a memory or a moment in time? According to the Oxford English Dictionary memory is defined as, â€Å"The faculty by which the mind stores and remembers information†. The photograph is a way of recording a physical recollection of a person, place or event. Nowadays, with a vast range of cheap and easy photo opportunities it is quite clear to say that the printed image is becoming a very interchangeable object. As soon as we begin

International Advertising free essay sample

Advertising spending is on the rise, as study a show that in the US, $1 billion was spent on advertising during 2006 alone. A review built by the accounting firm PricewaterhouseCoopers that same year stated that the worldwide advertising expenditure was at $billion. What is Global Advertising? Terminology such as international, global, export and multinational has caused some problems when mentioned along with advertising. Some of this is due to the facts that that some organizations produce and market their products in a range of countries and have some form of subsidiaries there. This has caused some of them to focus solely on export from their home country or the country of manufacture, some impasses perform their marketing abroad largely through franchisees and licensees; whilst some engage in both forms together. Global advertising is therefore defined as the advertising activities of any profit or non-profit organization in more than one country. (http://en. Wisped. Erg/wick/ Advertising#Gibbon_advertising) Factors That Affect Global Advertising Standardization Vs. Customization This is a problematic issue that organizations face whether to standardize their advertisements to a single message for all the countries they advertise, r try and adapt them in so they can be tolerated and meet the requirements of the variety of markets globally. Standardization Standardization is about considering the world as one whole market, ignoring the fact that there could be cultural, national and regional differences, and advertising a companys message in the same manner in all countries.By doing this they are targeting similar consumers in each state, all with similar buying trends and attitudes. There are a few advantages of this approach, one being that it doesnt need that much if any advertising research in imprison to customization, which in turn is cheaper to manage, and requires less work to be done overall. This means that one message is used to transpire a companys message. Arguments that are for this include: -In recent times the world seems to be adapting to similar lifestyles and behaviors. This is very common in developed countries.However, countries like India and China have even adapted to more westernizes living traits, especially in their main developed cities. This shows that in International Marketing, peoples lifestyles and behaviors are important factors to consider. The worlds population is now seemingly becoming more and more similar in terms of living traits, especially in the more developed countries, which could come to benefit marketers where they can market similar products and services without having to tailor it. The world we live in continues to urbanism, so more and more people are moving from bucolic areas into cities to work.This allows them to implement similar attitudes and lifestyles to each other, even though they may live in different states. This again shows that people are now moving out of rural areas to cities, where hey work in similar environments to people all around the world. The world is becoming similar in this aspect and in terms of International Marketing it shows that marketers consider this a beneficial as people are now more likely to develop similar trends. Media has now become much internationaliza tion, which has in turn given people similar outlooks, even though they live in different countries. The youth culture, for example, is similar across different countries. This is because they all seem to read the same magazines, watch the same programmed or movies, and dress up similarly too. This eventually grows with them, as they take these similarities in to their later life, so they will end up following these similar trends. This is beneficial to companies, as it could help in the development in their international marketing strategies. The youth are the adults of tomorrow, so companies like Pepsi like to focus on the youth as they will end up being the adults, hopefully taking the mindset of purchasing the product with them.An example of standardization is that of Red Bull, who worldwide use the same adverts and slogans, which is that Red Bull gives you wings! This is because there is a similar target market as they are seeking middle-class individuals, teens to adults, to buy the product. Another example is that Of Birdseed Fish-fingers which use the same Captain Birdseed c haracter in all of their commercials worldwide. This is due to the fact that it is culturally respectful, and is inoffensive to people religious beliefs or a governments political agenda.The only aspect that changes in these commercials is the language voice-over. In terms of international marketing, standardization is an important factor, which many organizations choose to SE in advertising promotion and production. This is due to the fact that it is a much cheaper tool to use, and is less time consuming and complicated as they only have to create one or two approaches to market penetration. An example of standardization in production side of marketing is Range-Rover, who produces the same type of cars for countries worldwide.Customization Customization is the opposite of standardization, basically considering that there are factors in different markets, especially in international markets that force companies to adapt their product or campaign to a different country or racket segment. The main problem with customization is that it would cost more due to the fact that adverts would have to be modified for the different market segments. These are the factors to why customization should be used in international advertising: Cultural differences between the countries. This could be due to their way of living or religious beliefs.Countries in the middle-east for example, have different culture views on women in society, where they are not allowed to dress indecently. Commercial like LOreal, which use women to promote their shampoos, would not go well with some f the people living there. That commercial may do something called changes in symbols, which means changing (in this circumstance) a woman to a man to promote their products. Because International Marketing is about what a company performs in markets outside its core region, culture is a main aspect they always have to take in consideration.Knowing the cultures of different regions could help create a desire for a product. In 1 998, Coca Cola made a commercial directed at the Muslims, who fast for a month called Ramadan. This commercial was shown in all Islamic countries, showing the importance f charity, which was of collective importance to all Islamic regions. Coca Colas agency, McCann Erickson, used their marketing strategies to help them understand the culture behind Ramadan, and used that to tailor an advertisement. Complications in language translation.It isnt always easy to just simply translate what an advert is saying as it could then have a whole different meaning. This is why firms should always check with the correct people, if the correct message is being put across. Pepsi -Cola, for example, founds that its slogan Come alive, youre the Pepsi Generation had a impolitely different meaning when translated into some countries, laying the slogan across as Pepsi brings you back from the dead! Language translations should be done with caution in marketing. They should be monitored and checked by the right people that the message portrays what a company is trying to mention. Mediumistic had to rename its Pagers model in Spain, because when translated it meant a masturbating man. They renamed the model to Mentor. Lack of media coverage. In some countries, the media costs are higher, and the information needed for the media was poor. Advertisers relying on television advertisements may have to rethink their strategy when going to countries like Sweden, where they dont have commercial television.In Denmark, where they have recently allowed television advertising, the media cost were extremely high. Sometimes the wait for a position on the advertising stage takes a while, and they have to wait, which can particularly be negative especially if marketing a product for a particular season, I. E. Christmas. This shows the reliance of marketers on having to do some market research before they go into unknown territories. This will in turn help in the development in their marketing strategies, where they can achieve their goal in persuading a customer to buy a particular brand or product. Political Issues. This is critical to organizations, as they could end up facing legal action or more if they disobey laws and regulations on advertising set by countries. Some countries for example, in 2002, Tobacco advertising was banned in the ELK, and in 2005, this was spread to the whole of Europe, where tobacco advertising was banned in the print media, radio and the internet. Tobacco companies would have to refrain from using those Edie types, but would have to revert to cinemas, billboards or merchandising.There are also certain countries where it is against the law to criticism your competition in your adverts, so organization would need to be aware if these laws are in place. Politics is important in the practice of International Marketing as it could ensure a companys well-being with the country they are advertising in. They could also refrain from facing legal action, which normally comes with the problem of having to pay hefty fines. They could also be banned from showcasing future adverts or even banning the product as a whole.Customization is probably more effective as a whole in International Marketing. The practice of International Marketing is about marketing across international frontiers so when we think international, we have to consider factors such as culture, religion, language and politics. This is due to the fact that the world is not so homogeneous as we like to think, and even though we may have similar traits, there are some differences which on a whole could mean the difference of whether a marketing strategy works or fails. Conclusion Standardization of advertising is therefore very difficult to carry out.It may seem the better option in terms of saving money on advertisements, but on the long -run it may have an reverse effect as sometimes there are legal restrictions that require changes in the copy or make certain media unavailable, but mostly due to the difference in language, culture, politics or distribution Systems. However, customization should be done with caution. Company sees should ensure that their marketing strategies are properly reviewed and they coul d seek help from large multinational agencies such as Chitchats Chitchats or McCann-Erickson.Advertising is linked to one of the segments of the marketing mix (ups) which is promotion. This is probably the most important segment of it as it is the image of the organization which is put at focus. International Marketing is about expanding the marketing mix into the international stage, so companies do have to consider whether to stick to their current marketing by way of standardizing or consider the factors that come into to place byway of customizing. The practice of International Marketing is all about looking at these factors, and contemplating whether to consider them in their marketing strategies.

Us vs. Eu Monetary Policy Essay Example

Us vs. Eu Monetary Policy Essay Introduction Today I would like to briefly compare monetary policy in the euro area and in the US. Of course there are differences between the two areas, but there are also important similarities. This comparison can help us understand the reasons behind their differences and may provide some useful insights into the institutional implications for euro area monetary policy in the future. I will structure my remarks around three themes: the policy goals of the two monetary unions, their organization, and the monetary policy decision-making process in each system. Goals and philosophy Let’s begin by comparing the goals or mandates of the Eurosystem and the Federal Reserve System. In Europe the primary focus of monetary policy is to maintain price stability. In contrast, the Fed has multiple objectives for monetary policy. Their goals are to achieve maximum employment, stable prices and moderate long-term interest rates. An important explanation for their different mandates can be found by looking at their economic histories. In Europe, monetary union is the most recent step in an ongoing process of political and economic integration. The hyperinflation experienced in the first half of last century in some European countries, in particular in Germany, has played an important role in ensuring that European monetary policy is focussed on price stability. Their experiences in Europe contrasts with those in the US. A key US event that commentators frequently refer to is the Great Depression. Monetary policy is often blamed for adding to the severity of the Great Depression in the US. That is a reason why employment and interest rate objectives remain in the Fed’s mandate, and why policy makers there react so quickly to signs of slowing economic growth. We will write a custom essay sample on Us vs. Eu Monetary Policy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Us vs. Eu Monetary Policy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Us vs. Eu Monetary Policy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Under normal circumstances, policy makers on both sides of the Atlantic are likely to take similar decisions. However, around the time that the economic cycle is changing and growth is slowing rapidly, you might see different decisions being taken in Frankfurt and in Washington. In addition to the influence of history, the Eurosystem’s mandate reflects academic insights from the last 20 years or so. This research tends to support the view that monetary policy should only focus on price stability. Other central banks around the world that have reviewed their mandates in recent years have tended to move towards having price stability as their sole objective. Similar proposals have also been made regarding the Fed. If the Fed’s mandate were to change in the future, it is expect it to also be in the direction of a more explicit focus on price stability. Organization of the two monetary unions A second area in which their different histories have played a role is in the way in which the Eurosystem and Fed are organized. While the Fed was created ‘from scratch’ by the Federal government for a single country, the Eurosystem was established when twelve sovereign states voluntarily gave up their monetary autonomy. This is reflected in the fact that the Eurosystem is some ways more decentralised than the Fed. Greater decentralisation is consistent with the EU-wide principle of subsidiarity, under which decisions are taken at the country or regional level where possible. This greater degree of decentralisation is apparent in areas such as monetary policy decision-making and operation, banking supervision and statistics. However, the Fed can also be considered decentralised in other areas. In fact, when you exclude staff working on tasks unrelated to the monetary union, both systems have roughly the same number of employees. Clearly, this does not tell us much about the potential for efficiency gains, except that it is around the same in both systems. The European monetary union is made up of sovereign countries. That means that it is not politically or publicly acceptable to carry out all central banking tasks at the ECB. Their preference for subsidiarity also implies that there are limits to potential efficiency gains within the system. The pace of further centralisation is linked to the speed of further political integration in Europe. As long as there is no federal European state, It is expected that providing an independent view on national and euro area economic developments, within the context of area wide monetary policy, will be a key task for the Dutch central bank. Tasks related to financial stability and banking supervision will also remain part of their core business. In order to carry out these tasks effectively, they have to remain closely connected to the formation of monetary policy. We also have an important role in explaining policy ecisions to their citizens. Given the language, cultural and historical differences between countries, we should not underestimate the importance or difficulty of this task and the role of national central banks in carrying it out. These factors help explain the inclusion of national central bank governors in the ECB Governing Council, which brings me to my third theme. Decision-making in the two monetary unions The final area of comparison between the Fed and the Eurosystem I want to make concerns the process of monetary policy decision making. Both areas include representation from regions as well as from the centre. But, it is clear that in this area the US also has a more centralised system than the euro area. Washington-based board members form a majority on the committee that makes US monetary policy decisions. In contrast, the ECB Executive Board members form a minority in the ECB Governing Council. In both monetary unions, all decision makers, whether regional or not, are expected to make their decisions on the basis of prospects for the whole monetary union. This area wide approach is strengthened in Europe by ensuring that Council members are prohibited from taking instructions in their decision making. At the same time, national or European bodies are not allowed to put pressure on Council members. These provisions reinforce the fact that we are in the ECB Council on a personal basis, and not to represent national or other interests. In a few years, the size of the euro area will probably increase significantly. As you will all be aware, European history also lies behind their desire for enlargement. Most accession countries have announced that they want to join the euro area shortly after entry into the EU. Whether they should join the euro area so quickly is a point we could debate another day. Regardless of their views on that issue, the fact remains that we have to be prepared for a substantial enlargement of the Eurosystem in the next five to ten years. Consistent with the provisions in the Nice Treaty, the ECB Council is preparing its proposals on changes to voting procedures to accommodate enlargement. The reason for considering a change is to guard against the perception that their decision making could become inefficient, and that it could potentially be dominated by governors from small countries. In making changes, we must find a solution that retains the supranational character of decision making and does not renationalise monetary policy. This implies that the governors of all the national central banks should continue to be treated equally. At the same time, the Council must represent the Eurosystem as a whole, and be seen to do so – implying that it must not become too centralised. A solution that meets these criteria could involve some form of rotating membership for the governors of the national central banks, so as to limit the number of voting governors. This could be a variation on the Fed system, albeit more decentralised. Concluding remarks Differences in mandates between the Fed and the Eurosystem are important in understanding their respective decisions, and this is often forgotten. In addition, comparing the two systems sheds some light on where each institution may head in the future. Regarding their mandates, it seems that any changes in this area are likely to be in the direction of the Fed moving closer to where we and other central banks are, rather than the reverse. For organisation and decision making, the future is more difficult to predict. Any changes here need to take account of the political realities of monetary union between sovereign countries. Euro area monetary policy is supranational, so decision making has to be based on the euro area as a whole, and not individual countries. At the same time, the euro area consists of independent countries. That implies that there is a limit to how far the Eurosystem can centralise in advance of any political union. This reality has to be clearly reflected in their decision-making body.

The Antacid Rocket Experiment

The Antacid Rocket Experiment If your child has tried the Naked Egg Experiment, he has seen how the chemical reaction between calcium carbonate and vinegar can remove an eggshell. If he’s tried The Exploding Sandwich Bag Experiment, then he knows a little bit about acid-base reactions. Now he can harness that reaction create a flying object in this Antacid Rocket Experiment. With some open space outdoors and a little caution your child can send a homemade rocket into the air by the power of a fizzy reaction. Note: The Antacid Rocket Experiment used to be called the Film Canister Rockets, but with digital cameras taking over the market, it’s become harder and harder to find empty film canisters. If you can film canisters, that’s great, but this experiment recommends you use mini MM tubular containers or clean, empty glue stick containers instead. What Your Child Will Learn (or Practice): Scientific inquiryObserving chemical reactionsThe Scientific Method Materials Needed: Mini MMs tube, a clean used-up glue stick container or a film canisterHeavy paper/card stockTapeMarkersScissorsBaking sodaVinegarTissuesAntacid tablets (Alka-Seltzer or a generic brand)Soda (optional) Tissues are not a necessity for this experiment, but using tissue can help to delay the chemical reaction long enough to give your child some time to get out of the way. Make Baking Soda and Vinegar Rockets Have your child sketch out and decorate a small rocket on a piece of heavy paper. Ask her to cut out the rocket and set it to the side.Help your child cut the â€Å"hinge† holding the cover to the MMs tube so it comes on and off. This will be the bottom of the rocket.Give her another piece of heavy paper and have her roll it around the tube, making sure the bottom of the rocket is easily accessible. Then, have her tape it tightly in place. (She may need to cut the paper to make it fit better).Glue the rocket she drew and cut out to the front of the tube to make the whole thing look more like a real rocket.Move outside to a clear, open area and open the containerFill it one-quarter full with vinegar.Wrap 1 teaspoon of baking soda in small piece of tissue.Warning: You must act quickly in this step! Stuff the folded tissue in the tube, snap it shut and stand it up (with the lid down) on the ground. Move away!Watch the rocket pop right up into the air after the tissue dissolves in the vinegar. Make an Antacid Rocket Use the same rocket from the baking soda and vinegar experiment, making sure to clean it thoroughly first.Take off the cover and put an antacid tablet into the tube. You may have to break it into pieces to get it all to fit. You can use generic antacid tablets but Alka-Seltzer works better than generic brands.Add a teaspoon of water to the tube, snap on the cover and put the rocket - lid down - on the ground.Watch what happens once the water dissolves the antacid tablet. What’s Going On Both rockets are working under the same principle. A baking soda and vinegar mixture and the water and antacid combination create an acid-base chemical reaction that releases carbon dioxide gas. The gas fills the tube and the the air pressure builds to a point where it is too great to be contained. That’s when the lid pops off and the rocket flies up into the air. Extend the Learning Experiment with different types of paper and how much baking soda and vinegar you use. It may help make the rocket fly higher, faster, or even be coordinated to a countdown.Ask your child compare how the different rockets worked. Which worked better?Substitute soda for water in the antacid rocket and see if it works differently.

Johnnie Walker Marketing Strategies Essay Example | Topics and Well Written Essays - 1250 words

Johnnie Walker Marketing Strategies - Essay Example Its annual sale grosses one hundred and thirty million bottles globally. The sale of the Scottish whisky in the United States and in China two of the leading global economies portray different marketing strategies that have sustained the company’s success to date in the two regions. International marketing strategy International marketing refers to the marketing function of the management but on a global perspective. International brands such as the Johnnie Walker must have strategic marketing features in order to earn them an effective access of the global market. As an established brand, the company must employ specific features in order to improve its market share (Blackshaw 31). Viewing the entire world as a single market requires the consideration of particular demographic factors in order to facilitate the cost effective and profitable production. The United States and the people’s republic of China are two distinct regions with different cultures. This implies th at the market in the two countries differ and therefore requires diverse management operations. Johnnie Walker employs different international marketing strategies in the two regions some of which are similar while others differ. The company produces different products under the same name. The company brand has more than twenty labels including Johnnie Walker XR 21, Johnnie Walker Black Label Keep Walking New Zealand, Johnnie Walker Black Label Project Black Inspiration, Double Black and the current Johnnie Walker Ginger among several others. The diversification of the brand is a universal marketing strategy that earns each label a specific market. This way, the company expands its market strategy owing to the fact that its products target various markets. The production of various labels is a strategy the company employs in both China and in the United States among its other various international markets (Kotler and & Kevin 91). This way, the company perpetually sustains and grows its market share. America is a country with myriad cultures owing to the conglomeration of its population. This implies that the population of the country has different drinking cultures a feature that influences the consumption of the product, China on the other hand predictable drinking culture arising from its definite backgrounds. However, the two countries have equal economic potential and a rising living standards. Booth economies are industrial with diminishing poverty levels. The countries are therefore offer potential markets for the brand. This explains the company’s endeavors to obtain pieces of the growing markets (Lane 61). The Johnnie Walker whisky brand has existed in the United States for more than fifty years. This implies that the company has a definite market. It therefore carries out progressive market researches and determines better ways of doing business in order to compete with other younger brands. However, the company has both a reputation and a dist inctive market. The company franchises its products in the country (Fournier 41). The Chinese market on the other hand has not had a historical experience of the brand of whisky. Diageo recently launched high society brands of the whisky in Beijing China. This explains that the company targets the high society unlike in the United States where it dispenses several brands affordable to various economic classes. Current marketing strategy

Business Strategy Assignment Example | Topics and Well Written Essays - 750 words - 1

Business Strategy - Assignment Example According to this theory, a producer should work hard to make a product that has an appealing design, such that the customer gets to like the product before even using it. This theory explains that, for the satisfaction of the customers, the strategy that the business takes into consideration should tolerate achievements that are not for the long-term sustenance; rather, they should tolerate achievements that are lofty. There should be the addressing of the competitive advantage keenly in this context of business. The theory explains that for a business to achieve the strategy, it should be defensive rather than offensive; this helps the business to avoid the acute angle, leading to the loss of customers (Campbell & Edgar 2011). Theory of pricing For customers to afford the goods that are in the offer, the prices should be at their level of income. Thus, a legitimate business strategy should ensure that the pricing favours the majority of customers. According to this theory, the busi ness should first evaluate the level of income of the customer by conducting presale marketing, thus, they are able to know what is the best price to sell the goods such that they realise the optimum profits. Market mixing theory This theory aims at tapping customers from all runs of life by a business. Thus, the business ensures that the products that the business creates possess no bias on grounds of age, sex or religion. According to the theory, conducting of promotions ensures that the business learns of the potential market, thus, is able to establish the various strategies to put in place so as to increase its market. Production of products that favour all the people is the consideration in this technique (Ireland & Hoskisson 2008). Theory of competency The theory by McDonald’s explains that a business should consider a strategy that allows for the competence of employees for the maximum production. The technique indicates that the business should ensure that the strate gy does not create monotony on the workers. Giving breaks during working hours and offering considerable salaries, as well as vocational training to its employees, ensures competency (Kourdi 2009). Critical reflection in presentation of work This is essential in comparing the theory business aspects to the practical bit of business. Consideration of these factors ensures that there are minimal errors in running of the business. In work under presentation, there is a comprehensive description of the work done, from the resources in application to the actual sale of the goods. Use of critical reflection is through the determination of the actual meaning of the description. There is critical reflection due to the addition of the depth and breadth. This is through questioning things that help in the relation of the meaning of the work under presentation to a context of professional, as well as personal issues. The application of this work is essential because a business will succeed if what the management outlines for the business, that is, the theory bit is the same to the practical bit of business. Thus, customers get the best satisfaction from the products that a business sells to them (Ireland & Hoskisson 2008). The various techniques aim at legitimating the operations of the business such that the business strategy shows a building platform which ensures there is consolidation of numerous products that the business produces. The consolidation of the products leads to massive profits by the business, as

Careers Learning and Development in Katz, Sapper and Miller Company Case Study

Careers Learning and Development in Katz, Sapper and Miller Company - Case Study Example The core values include lifetime relations, integrity, responsiveness, quality, employee success, and entrepreneurship. Through the company’s business strategy that â€Å"Don’t just have clients; have partnered for life† it is clear that the company works towards establishing a long life relationship with its partners. Inherently, Katz, Sapper & Miller offers a full range of tax compliance together with planning services which mainly targets private and public companies, individuals, non-profit organizations and estates. Moreover, the company also is involved in evaluating business along with control risks for its clients. This includes audits and review of financial statements, compliance audit. Similarly, Katz, Sapper & Miller assist its client in target identification and post-deal integration which includes advisory accounting and reporting, valuations, transfer pricing and due diligence (Maurer 8). Katz, Sapper & Miller is not only known for its technical competence along with a good depth of knowledge that provides an extra edge that makes their clients more successful, but also its professionalism and community service. In order to ensure strict employee compliance with federal and state regulation and the company’s high ethical standards, KSM accountants attend professional education classes. Actually, the employees attend the professional classes throughout the year (Maurer 6). One of the ways David Resnick has employed in order to resolve differences of opinion that surface between clients and company consultants is through numerous advice to the clients. Mainly, KSM considers the abilities and passion of new college recruits before taking them. Mostly the new recruits are first taken through an internship program before confirmed as new employees. Moreover, the academic qualifications include 3.40 overall GPA and undergraduate or masters in accounting (Katz Sapper & Miller 4). Such candidates should possess written and oral communication skills, together with a desire to pursue the public accounting career.

John Steinbecks Of Mice and Men Essay -- Essays Papers

Of Mice and MenRough Draft In the book Of Mice and Men by John Steinbeck, there are many instances of foreshadowing. While they may not be noticed at first, they stick out like a sore thumb in the end. The main characters in the book are Lennie, a huge man with the mind of a young child, and George, a small man who had landed them a job on a ranch. Lennie is a man who doesn't think for himself, and relies on George for guidance. They travel together, forever chasing the dream of getting a piece of land to call their own. The ranch job would get them closer to buying their own little corner of the world. One major example was when Lennie got in a fight with Curley. "'Come on, ya big bastard. Get up on your feet.' He slashed at Lennie."(p.62) Candy warned George and Lennie when ...

Environment Human Health

A few solutions that has already been implemented is recycling (the reduce and reuse affect), use sees chemicals such as coal, or gasoline, and to educate more people about what is going on with our planet. When did our planet create recycling? Recycling dates back to BBC to current day. Over the centuries we have grown and matured in how to recycle. This includes how we collect rainwater to how we dispose of our bowels. During and after the World War II, the United States became more involved in recycling.Instead of constantly dumping waste into landfills or into our water source we started to make our oils and gasoline more economically safe. In our gasoline and oils we took out chemical that killed most children and that chemical was lead. Lead was very common in homes dated before the late ass's. It was used in paint. Most children are attracted to color and are prone to putting things into their mouths. In older homes when paint started to chip and children saw it they would pul l it and put it into their mouths.This caused a lot of deaths and poisonings. The United States helped to reduce this by banning the use of lead paint in the early ass's late ass's (Wendy Koch LISA, Today 5/18/2012). In order to inform our nation of what was happening to young children, we had o educate them. The United States communities have provided education programs that are active in the community to help establish problems such as the lead poisonings and air pollution.Problems such as this will only be addressed to areas where resources such as television, Internet or newspapers are available. If a country lacks these supplies they will not know what can harm them or what is harming our planet. This video The Link between Air Pollution, Lead Poisoning and Aggressive Behaviors stood out to me the most because this is something that concerns me the most. The fact that a lot of people around the globe are not educated about what happens in our environment can become detrimental to our planet.

Tyger Prosody - 849 Words

The poem is comprised of six quatrains in rhymed couplets in an AABB pattern which have perfect rhyme with the exception of two couplets that occur in the first and last quatrain which are imperfect rhyme. The unmatched couplets are identical to one another, since the second quatrain is only a repetition of the first with the exception of one word. The unmatched rhyme occurs between the words ‘eye’ and ‘symmetry’ which, though they end in an e sound, do not rhyme perfectly as the other couplets in the poem. All other couplets consist of perfect rhymes such as bright/night (1-2), and aspire/fire (6-8). Each of the rhymed couplets, whether they are perfect or imperfect, are masculine rhymes because they rhyme on a stressed rather than†¦show more content†¦However, soft consonant sounds such as w and s, like â€Å"What, symmetry, skies, wings, sinews, why, spears, and stars† show a more gentle attitude of the author. There are several instanc es of consonance throughout the poem with such words as burning/bright (1, 21), frame/fearful (4, 24), distance/deeps (5), stars/spears (17) which occur on the first line of each quatrain. This repetition and consonance unifies the sound structure of the poem for the reader, making the lines easy to read, yet they complicate the meaning of the poem subtly, especially the imperfectly rhymed lines that change in the last quatrain: that slight off rhyme and then the word change in the last line of the poem creates an unsettling feeling for the reader. He also uses assonance, which is the repetition of identical vowel sounds, in lines ten and eleven when he says twist the sinews, and began to beat. This emphasizes the good nature of god. By using poetic devices he further develops the questions about the natures of God. Another example of assonance is the fire of thine eyes. In this line, the i in fire and thine and the first e in eyes create the assonance. The significance of this device is that it adds to the rhythmic pattern and creates imagery. The use of the first stanza as a refrain repeating it with the difference of one word (dare) at the end is also for special